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Why She Buys The New Strategy for Reaching the World's Most Powerful Consumers (mobi + ePub)

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[color=red]Why She Buys The New Strategy for Reaching the World's Most Powerful Consumers (mobi + ePub)[/color]



Bridget Brennan,
"Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers"
ISBN: 0307450392 | ePUB/MOBI |
320 pages | 2 MB/800 KB

If the consumer economy had a sex, it would be female.
If the business world had
a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy,
driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve
got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives
have mastered becoming technology literate, they find there’s another skill they need: becoming female
literate.

This isn’t always easy. Gender is the most powerful determinant of how a person views the
world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done
every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one
piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the
psychology of gender when we all know that men and women look at the world so differently.

Bridget
Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the
world’s most powerful consumers just when they need it most.

• No Matter Where You Live, Women
Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a
foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects
this female culture and explains the important brain differences
between men and women that may cause your female
customers to notice things about your products, marketing campaigns, or sales environment that you might have
overlooked.

• The High Fives: There are five major trends driving the global female population that are
key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and
learning about them can provide you with an invaluable blueprint for long-range planning.

• The Good,
the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror
stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides
practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble
and Toyota to upstarts like Method home-care products and lululemon athletica apparel.

At a time when every
company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market
share.

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